Episode 10 | Why B2B Influencer Marketing Works Differently

This week on Velocitea, Emily and Forrest break down the real differences between B2C and B2B influencer marketing: from affiliate links and promo codes to multi-stakeholder enterprise sales cycles that take months (or years). 

They explore why B2C expectations often sabotage B2B programs, how to measure success beyond “vibes,” and why B2B influence is about renting social capital, not chasing clicks. They also unpack the looming question: will AI influencers replace real experts? And why that shortcut could backfire hard in technical markets.

If you’ve ever tried to apply a B2C playbook to a B2B product and wondered why it didn’t translate, this episode is your reset.